I thought I knew everything there was to know about media buying (goodness knows I've bought enough WSOs and other products on the topic to fill an entire "shelf") but after reviewing this product, I have to say that what I had before was mere theory whilst this product actually provides the practical steps that I found to be missing from other products on the subject. The practical steps are broken down into clearly defined sections which take you from the initial research of the various networks to getting the positive results at the end of the media buying cycle. Then it's a question of rinse and repeat for profit. In addition to the nuts and bolts of the system which are explained very clearly, Kim also covers the following important topics: CPA networks (how to apply and get approved) Identifying demographics for products Traffic Strategies Additional Tips and Tricks Metrics (to ensure profitability) Although there are similar products on the market - some of them good - Kim's revelations take this topic to an altogether higher level. She provides useful insights to prepare even the unwary and the uninformed and she also offers practical advice that can be applied immediately. Media buying is not for the feint-hearted. You really need to know what you are doing or else you could end up merely breaking even, at best, or making heavy losses, at worst. But with the information and methods revealed in this product, I know that I can plan my campaigns, execute the methods set out and measure my performance for profit and yet keep a tight control of my media buying expenditure to ensure maximum return on investment. If your budget can stand it, I'd also go for the OTO which will mean that you don't have to reinvent the wheel - all the paperwork has been done for you. Well worth the wait.

My way